Ever sat in a Johnny Rockets and craved jollof rice with your
cheeseburger? If so, then Nigeria is the place where all your dreams
have already come true.
Thanks to the upward mobility of Nigerians, some of America’s favorite
global food brands are tasting success with chain restaurants across the
country.
“The end of military rule in 1999 saw the country's economy slowly
open up, with new professional jobs being added in banks and the rapidly
growing mobile phone market. That gave birth to Nigeria's rapidly
growing middle class, whose members ... represent nearly a quarter of
the country's population, according to a September 2011 study by
investment firm Renaissance Capital.
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